We’re delighted to announce that the Jodrell Bank Discovery Centre Gift Shop has been awarded the ToyMark Good Practice Award for the third year running.
Led by consumer action group Let Toys Be Toys, the Award recognises good practice in relation to how toys, games and books are presented to children regardless of gender. The award ensures that shops are welcoming and diverse, with products that are inclusive and inspirational to all, an idea that we at Jodrell Bank strongly support.
With a clear mission to inspire the scientists of the future, and a personal understanding of the challenges that face women and girls interested in STEM (Science, Technology, Maths and Engineering), we have always taken great care to curate our shop in a fully inclusive way. We want children to pick toys and books based on what they enjoy and find interesting, and we want parents to feel empowered to make the decisions that feel right for them.
We’re thrilled to have received this accolade and would like to pass on a huge thanks to Let Toys be Toys for the recognition of our, and others, great work.